SEO Analyst
The SEO Analyst is responsible for optimizing website content and structure to improve organic search engine rankings. This role involves keyword research, on-page optimization, and analyzing website performance to drive traffic and conversion rates.
Responsibilities & Duties
- Conduct keyword research and optimize website content to target relevant search queries.
- Analyze website performance using SEO tools and make data-driven recommendations.
- Develop and implement link-building strategies to enhance domain authority.
- Collaborate with content creators to ensure SEO best practices are integrated into content development.
- Monitor and report on SEO metrics, including traffic, rankings, and conversions.
Qualifications & Skills
- Bachelor’s degree in Marketing, Communications, or related field.
- At least 2 years of experience in SEO analysis and digital marketing.
- Proven track record of improving website rankings and driving organic traffic.
- Proficiency in SEO tools like Google Analytics, SEMrush, Moz, and Ahrefs.
- Strong understanding of on-page and off-page SEO techniques.
- Experience with keyword research, competitive analysis, and link-building strategies.
- Familiarity with HTML/CSS and basic website development practices.
- Ability to analyze data and create reports to measure SEO performance.