Ads Expert
The AD Expert specializes in creating, managing, and optimizing digital advertising campaigns across Google, YouTube, and Meta (Facebook, Instagram). This role is crucial for driving brand awareness, engagement, and conversions through targeted ad strategies.
Responsibilities & Duties
- Develop and execute digital ad campaigns across Google, YouTube, and Meta platforms.
- Conduct keyword research, audience segmentation, and competitive analysis.
- Monitor and optimize ad performance to achieve campaign objectives.
- Create and test ad copy, visuals, and landing pages to improve conversion rates.
- Report on campaign performance and provide insights for continuous improvement.
Qualifications & Skills
- Bachelor’s degree in Marketing, Business, or related field.
- At least 2-3 years of experience in digital advertising.
- Google Ads and Facebook Blueprint certifications are a plus.
- Expertise in Google Ads, YouTube Ads, and Meta Ads Manager.
- Strong understanding of PPC strategies, bidding techniques, and audience targeting.
- Ability to analyze ad performance data and optimize campaigns for better ROI.
- Proficiency in using analytics tools such as Google Analytics, Facebook Insights, and YouTube Analytics.
- Creative skills to develop compelling ad copy and visual content.